Reference Designer

With today’s release, of ezdia achieved one great milestone – it now have a public profile for each member of ezdia. This makes eZdia in the same rank as LinkedIN – at least as far as making profiles and making network connection is concerned.

If you have a your public profile in  eZdia ,  you may like to use it in all communications and use it for your blogs. If you have noticed there is a “Share/Save” button on your eZdia public profile page. Use this button to submit your  profile page to social bookmarking site. Very soon -  if someone searches with your name it is possible that your eZdia profile page will be on 1st page of the google.

This will make you reachable. Your eZdia public profile also contains the important information about your capabilities and your areas of expertise. You should make sure that you keep it updated and include all the information about your expertise. People will then be able to take your help in the areas of your expertise.

And then this is just a start. With more offerings, eZdia is a strong platform with many more offerings to come. Most important of them is the project posting section which will allow experts to secure freelancing works. Does eZdia attempts to combine LinkedIn and elance ? The question is yes – but but with many more things – have you heard of Knowledge bucket ?

Reid Hoffman and Fabio Rosati – are you guys listening ?

Vikas Shukla is the lead architect of Hardware Design at BL Healthcare. He also provides consultancy for SEO and social media marketing.

freelancing ezdia, freelancing, linkedIn

I am reading with passion a Businessweek article by Marianne Paskowski and found it appealing to me and I thought up of writing about it.

After hearing many people Marianne finally decided to make a profile at LinkedIN. She “contacted about a dozen of my LinkedIn connections, mostly from the TV industry and many of them reeling from recent layoffs at their companies, asking why they’re on LinkedIn and if they get any value out of their experience.”

“By and large, they told me, they do not.” Marianne adds in her article. To link or not to link is a quandry.

And that is the question I have in my mind. LinkedIn may not be useful in landing you a job directly from your contacts. But there is another platform that may suite you – eZdia. eZdia too, might not land you a full time job. But it can help you secure some trusted connection. You can get a freelancing work, that can sail you through the temporary periods of unemployment. If you are a person like me who has a get a lot of work done, you may like to check eZdia and find experts that are suitable to the work that you need to get done.

Will eZdia help you ? I am not sure. I am as unsure about it as Marianne Paskowski is about LinkedIn. The only answer is to go and join eZdia create a profile. eZdia is tailored more for securing freelancing jobs. You may have a better chance that LinkedIn.

Uncategorized ezdia, linkedIn

Trust, Freelancing, eZdia

I hate joining new websites. I absolutely do not like creating a new username and a new password. My time is important. I did not have a username or a password with LinkedIn or facebook years after they become popular. Because my time is important. And unless I see a value I do not join a website. And I ask you not to create a log in unless you are sure it will return some benefit to me. Somthing that will be useful to me in long term and I will continue to use it.

And one networking site that suites to my intellectual, professional and business perspective is eZdia . Why ? Any business starts with trust. And mutual interaction is based upon the mutual understanding and mutual trust. And how can you even start thinking whether to trust someone at all ?

eZdia provides some answer to this question. You CAN begin to trust someone on eZdia. Why ? How ? eZdia has specialized tool to encourage trustworthiness. It starts with the public profile of the person. You can veiw a person’s profile similar to what is available at LinkedIn. And then you have other tools. At eZdia, you can check the “Knowledge Bucket” of the person. The knowledge bucket will reflect the person’s personality. I have written elsewhere about the novel concept of Knowledge Bucket somewhere else. Beyond knowledge bucket, you can seek help from the expert. Most persons are ready to help you. And the help extended from the expert forms the basis of the trust. eZdia provides several ways to seek communications, including messaging and chat. Do use these tools to build up trust.

And when you build up a trust you rate a person. This rating system works in a similar fashion that sellers and buyers at ebay work. You can check a person’s rating even before you start communicating with him.

eZdia is not a social networking site. eZdia is more of a Professional networking site.  Think of eZdia as a place where you can build  network which revolves around your professional life. eZdia is great for a person like me who wants to get works done from freelancers.

And if you are a freelancer, start building trust at eZdia. Start showing your knowledge by helping others. And when there is a trust, the freelancing works flow to you.

Enough said about trust and eZdia. Head over to eZdia , build a profile and invite few people to join it. Make your profile look professional. Add something in your knowledge bucket. Communicate with your friends and give and take recommendations. Believe me, eZdia will give back to you for many years to come.

Uncategorized ezdia, linkedIn, marketing, seo

Have you ever wondered why a linkedIN page comes on google page when we search for a name. For an example when I search for Deepak Goyal, I get a LinkedIn page on the top of google. Let us take a look at how LinkedIn optimizes the page for Search Engine Friendliness.

Title

Look at the title (top left of the picture below) of LinkedIN page of Vikas Shukla. It could have been “LinkedIN – Vikas  Shukla”, or simply “LinkedIN”.

What is the use of placing “Vikas Shukla” at the title ? Well google gives some degree of emphasis on the keyword that appear on the title of a page. LinkedIN now wishes to optimize this page for the keyword – which is person’s name. So it does not write “LinkedIN” at title – it writes “Vikas Shukla”.

The URL

Now take a look at the url of this page.

The URL could have been http://www.linkedin.com/pub/1100456/7/b08/365 in place of http://www.linkedin.com/pub/vikas-shukla/7/b08/365. The programmers would have liked it. It would have been quick and easy. Why the hell these guys making the life of programmer difficult ? The answer is google loves it. If you want to have a page on the top of google for a given keyword, that that keyword must be a part of the url.

Name Repetition -

Count the number of times “Vikas Shukla” appears on this page. Ask you 6 year old son how many times your name appear on your linkedIn profile page. I may be wrong. But I counted  it and it appears 11 time. Why ? By repeateadly repeating the name, they make this a Keyword. So,  when anyone searches with that name, this page comes to top.

Metawords

Now right click on the LinkedIN profile page and click on “view source”. Look for

meta name="description" content="View VIKAS SHUKLA's professional profile on LinkedIn.
 LinkedIn is the world's largest business network, helping professionals like
VIKAS SHUKLA discover inside connections to recommended job candidates,
 industry experts, and business partners."

Do you notice that the bloody “Vikas Shukla” keeps appearing everywhere. This time I will not answer.

Conclusion

It is important that we place emphasis on the architecture and design of the website early in the design stage. Involve a SEO expert to get his expert views. Tulsana provides expert SEO services to its clients. You may like to contact Tulsana for any of your SEO needs.

By the way this profile and this picture is not mine.

Vikas Shukla

seo ezdia, linkedIn, seo

Many people use eZdia to form a partnership or to get a job or to get a freelancing work. It works very good because it is website of professionals and experts and getting connected is very useful especially for businesses and for getting part time or freelancing work.

However ezdia is under-utilized by many people,  so I am giving you a top five list of ways you can utilise eZdia.

1. Make yourself Visible.

You should add as many connections as possible. You should also get known to others and comment and comminicate with them. If you find something good about their profile send him a comment or a message. By connecting to more people, you are more likely to secure a freelancing work. There is a likelyhood that people will look for someone in their connection to get their work done.

2. Improve your connectability.

Most new users put very little about their present and past company in their profile.  The less details you include the less likely you are able to connect to other people. You should fill out your profile as an expert. You should include details of the technologies you have worked on including all the keywords that represent you.

You can also include a link to your profile as part of an email signature. The added benefit is that the link enables people to see all your credentials, which would be awkward if not downright strange, as an attachment.

3.  Improve your Searcheability in eZdia

eZdia allows you to be searcheable using its own patented search engine. To increase the ability to be searched, make sure that you write your profile in detail. Use the Knowledge bucket feature of eZdia to connect yourself to the urls that best represents your expertise. You should also strengthen the visibility of your ezdia profile page in search engines by using your profile link in various places. Use your ezdia profile link when when you comment in a blog. Include a link to your profile in the forums you join. Set the ezdia profile link in your signature.

4. Take help from Ezdia Expert

Use eZdia to ask questions to experts. Many experts will be able to answer your question for free if it does not take too much of their time. Do not expect the eZdia expert to do a complete research for you for free. Note that you will have to see which relevant expert is available online who can help you.

As an example, here are some questions you can aks a eZdia expert

* What is the use of knowledge bucket at ezdia ?
* Which of the technologies – JAVA or PHP should I use for my banking software
* Can you suggest me how to increase the page rank of a restaurant website.

5. Find relevant person to get your job done

Use eZdia’s patented search engine fo find people with educational and work experience that will best solve the problem that you have in hand. As an example you have a large project that requires small Action Script in your website. Your present programmer can do that, but, will take too much of time to learn it. Use eZdia to search for an Action Script Expert and take his help for a small money. In the long run he will save you much more than what you will be paying to your own programmer.

online marketing expert, ezdia, freelancing, job, linkedIn