SEO Lessons from LinkedIN
Have you ever wondered why a linkedIN page comes on google page when we search for a name. For an example when I search for Deepak Goyal, I get a LinkedIn page on the top of google. Let us take a look at how LinkedIn optimizes the page for Search Engine Friendliness.
Title
Look at the title (top left of the picture below) of LinkedIN page of Vikas Shukla. It could have been “LinkedIN – Vikas Shukla”, or simply “LinkedIN”.
What is the use of placing “Vikas Shukla” at the title ? Well google gives some degree of emphasis on the keyword that appear on the title of a page. LinkedIN now wishes to optimize this page for the keyword – which is person’s name. So it does not write “LinkedIN” at title – it writes “Vikas Shukla”.
The URL
Now take a look at the url of this page.
The URL could have been http://www.linkedin.com/pub/1100456/7/b08/365 in place of http://www.linkedin.com/pub/vikas-shukla/7/b08/365. The programmers would have liked it. It would have been quick and easy. Why the hell these guys making the life of programmer difficult ? The answer is google loves it. If you want to have a page on the top of google for a given keyword, that that keyword must be a part of the url.
Name Repetition -
Count the number of times “Vikas Shukla” appears on this page. Ask you 6 year old son how many times your name appear on your linkedIn profile page. I may be wrong. But I counted it and it appears 11 time. Why ? By repeateadly repeating the name, they make this a Keyword. So, when anyone searches with that name, this page comes to top.
Metawords
Now right click on the LinkedIN profile page and click on “view source”. Look for
meta name="description" content="View VIKAS SHUKLA's professional profile on LinkedIn. LinkedIn is the world's largest business network, helping professionals like VIKAS SHUKLA discover inside connections to recommended job candidates, industry experts, and business partners."
Do you notice that the bloody “Vikas Shukla” keeps appearing everywhere. This time I will not answer.
Conclusion
It is important that we place emphasis on the architecture and design of the website early in the design stage. Involve a SEO expert to get his expert views. Tulsana provides expert SEO services to its clients. You may like to contact Tulsana for any of your SEO needs.
By the way this profile and this picture is not mine.
Vikas Shukla
HI Vikas,
It is really Very Informative, thanks for such useful information.
Thanks Vikas for sharing such an insight information about profile’s SEO. Your observations are pretty cool and it seems that implementation of such schemes may be relatively easier that it appear.
Awesome observations I must say.
I think every SEO expert knows these things but they dont implement them.
Infact I learnt one thing that post your keyword at the top like they did.
They title is vikas shukla linkedin and not linkedin vikas shukla.
Anyhow thanks for this post.