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Leveraging Typo mistake to generate google traffic

November 15th, 2009

Leveraging Typo mistake to generate google traffic

Today, I came across an interesting phenomenon. I re wrote my HTC  Droid  Eris review in my associated content account as a rewrite. However I had unknowingly made one mistake – in the subject I had written HTC Droid Elis review when I actually wanted to write HTC  Droid  Eris review.


Everyone makes mistake. There is no big deal. Usually such mistakes are common for the writers as well as readers. Accomplished authors take special caution in keeping the spelling and the grammer correct. But they too are human – the typo and spelling mistakes can be minimized but not completely removed.

Coming back to  my story, next day I checked my associated content account. I was surprised to see that the number of the reviews of my content was a whopping 68 views just in a matter of 12 hours. I was overwhelmed but curious as to why this review had received such a great response when all of my other contents were struggling to cross mark of 50 even after a week or writing.

I searched google with  HTC  Droid  Eris review, my associated content review was nowhere to be seen in the google search result. I then somhow noticed the spelling mistake. I searched again for HTC  Droid  Elis review – and then I found what was the reason of the traffic. My AC content was coming to the top.

If authors are making typo and spelling mistakes, the readers are as likely or more to make mistake when searching for a topic in google. The moral of the story is that it does make sense not to be purist. It pays to be incorrect.

Vikas Shukla is currently working as Senior Design Engineer at BL Healthcare. He has degree in Computer Science and Engineering from IT-BHU, Varanasi, India. Mr. Shukla has over 15 years of experience in design of microprocessor-based systems. His expertise includes signal integrity, architecture and design of remote patient monitoring systems. The views expressed are his own.

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  1. November 15th, 2009 at 22:11 | #1

    I agree with your statement but not completely, It makes sense if you are purist, and it will pay too, however I would be supporting you fully, if you might have said, it’s not sensible to spend too much time, just for being purist. And being paid for being incorrect is just a matter of chance.

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