Reference Designer

Keyword Effectiveness Index (KEI) is an important parameter that every SEO expert must know. Before we try to  understand this key parameter, let us try to understand how an SEO expert decides which keyword to choose when attempting to optimize a website for a certain keyword.

The first important parameter is the number of search volume for that particular word. Ideally we would like to optimize for a keyword for which people are searching more on the internet. This will lead to greater traffic on the website assuming it is optimized to come on the top. So if Keyword A leads to 10,000 searches a month and Keyword B leads to 5,000 searches a month and, assuming it is possible for us to optimize for both  the keywords and we have to make only one choice we will choose the Keyword A. This is clear and straightforward.

It however, turns out that the keywords A and B are not equally easy to be optimized. As an example it turns out that the Keyword A results in 2,00,000 results in google while keyword B results in just 120,000 results ? Obviously Keyword B is much more easier to be optimized since the number of search results  are far less. We stay content with just 5000 search result and have it optimizes.

SEO experts use the term Keyword Effectiveness Index (KEI) to combine these two parameters. The Keyword Effectiveness Index is defined as

KEI =  (P^2/C)

where

P = Number of search volume of the Popularity of the Keyword.
C = Number of Search results or the competiveness of the Keyword.

Here P^2, means square of P.  Popularity of the Keyword is another term for the search volume. The more the people search for a keyword the more popular is the keyword and hence the name. Competitiveness is another term for the number of search result. The more is the number of the search result, the more competitive is the keyword.

Next time you need to decide which keyword should be used to optimize the webpage for, you should calculate the KEI for all possible keywords and choose the one that has the highest v alue.

seo seo

In my earlier post , I had indicated some websites, where we create our blogs that we could use for many purposes. We can use these sites to create our own blogs. We can also use these sites to create backlinks to our own sites for SEO purposes.

1. Zimbio.com
2. Wikispaces.com
3. Quizilla.com
4. Gather.com
5. Scribd.com
6.Wikidot.com
7. Weebly.com
8. http://www.nexo.com/
9. Xanga.com
10. 360.yahoo.com
11. Vox.com
12. http://spaces.live.com/
13. jimdo.com
14. http://www.yola.com/
15. http://www.webnode.com/
16. http://www.bloglines.com/
17. http://www.easyjournal.com/
18. www.wetpaint.com

You may also like to check List of 50 social bookmarking sites

seo linkbuilding

Problem

You have a portal that you had developed a while ago. When your portal was designed, you did not know about Search Engine pPtimization. The pages of your portal looked like

http://www.referencedesigner.com/cat.php?i=3&page=2

http://www.referencedesigner.com/cat.php?i=3&page=3

This obviously is not a user friendly url. The url forms one of the most basic parameter for the page to be optimized. You will rather like the pages to contain the keywords that represents the content of the pages. If your portal is still at the beginning stage, try to see if you can modify your url so that it represents a SEO friendly url.

What if your portal has hundreds or thousands of pages already there and it is not possible for you to make changes.

The Solution

Fortunately .htaccess and the rewrite rules and solve your problem is many situations – or you may like to give it a try.

The .htaccess file is a special file that enables you to control how your hosts server deals with your website and webpages. .htaccess is used for several kind of redirection, including 404 page redirection and 301 redirection. Before you start making changes to .htaccess, make yourself known to facts about .htaccess. Errors in .htaccess files can be lead to serious issues.

The .htaccess file is sometimes not visible from your FTP program. So you may like to use your host’s cpanel to see this file, access it and modify it.

Here is an example of how .htaccess file can be used to change the url.

url that needs to be forwarded

http://www.referencedesigner.com/stories/3/Barak-Obama-New-President/2.html

The url to which the contents are sourced

http://www.referencedesigner.com/story.php?id=3

Here is a typical Rewrite Rule that will accomplish this task.

RewriteRule ^stories/([0-9]+)/[a-z0-9_-]*\.html$ /story.php?id=$1 [QSA,L,NC]

Note that this will also require changes in the website. Often a little bit of tweek here and there serves the purpose. But you may have to take the help of a specialist SEO cum developer to achieve the result.

.htaccess is a powerful tool. If you care about the SEO and redirections in your website, you must know how to use it.

seo seo

Copying any content from somewhere should always be avoided. If you are a website owner you should always try to see that the contents in your website are not copied from somwhere else and pasted on your website. A copy pasted content has SEO implications besides copyright issues.

Google always check if the content on your webites is a copy of some other content. If it is, it penalises the website. The website that is penalised is the one that is indexed later. Once penalised it will be difficult to bring the website on the top of the search engine.

Use Copyscape

If you are using a content writer to write content for your website, always check copyscape to ensure that the contents are original and the sentences are not copied from somewhere else. As an added precaution, make some editing changes here and there after you receive the contents from a content writer.

Implication on changing the website url

Many times website owners are told that their urls are not user friendly. So an earlier url that was something like

http://yourdomain.com/profile/profileid?=1000000234

is changed to

http://yourdomain.com/profile/vikasshukla

Now, the content of the two links are same. The content of the url http://yourdomain.com/profile/vikasshukla is same as the content of the url http://yourdomain.com/profile/profileid?=1000000234. Since the url http://yourdomain.com/profile/vikasshukla was created later, google may think that this is a copy paste of an original content and may penalise this link. Google then penalises the web page that was created later on. In other words, we loose the advantage of making the url SEO friendly.

What should you do

You must involve an SEO expert at the begining of the architecture of a website design. Changing the url for making the SEO frienly may not be best option. This highlights just one of the several aspects of the making a website SEO friendly.

Vikas Shukla is the lead architect of Hardware Design at BL Healthcare. He also provides consultancy for SEO and social media marketing.

seo seo

Have you ever wondered why a linkedIN page comes on google page when we search for a name. For an example when I search for Deepak Goyal, I get a LinkedIn page on the top of google. Let us take a look at how LinkedIn optimizes the page for Search Engine Friendliness.

Title

Look at the title (top left of the picture below) of LinkedIN page of Vikas Shukla. It could have been “LinkedIN – Vikas  Shukla”, or simply “LinkedIN”.

What is the use of placing “Vikas Shukla” at the title ? Well google gives some degree of emphasis on the keyword that appear on the title of a page. LinkedIN now wishes to optimize this page for the keyword – which is person’s name. So it does not write “LinkedIN” at title – it writes “Vikas Shukla”.

The URL

Now take a look at the url of this page.

The URL could have been http://www.linkedin.com/pub/1100456/7/b08/365 in place of http://www.linkedin.com/pub/vikas-shukla/7/b08/365. The programmers would have liked it. It would have been quick and easy. Why the hell these guys making the life of programmer difficult ? The answer is google loves it. If you want to have a page on the top of google for a given keyword, that that keyword must be a part of the url.

Name Repetition -

Count the number of times “Vikas Shukla” appears on this page. Ask you 6 year old son how many times your name appear on your linkedIn profile page. I may be wrong. But I counted  it and it appears 11 time. Why ? By repeateadly repeating the name, they make this a Keyword. So,  when anyone searches with that name, this page comes to top.

Metawords

Now right click on the LinkedIN profile page and click on “view source”. Look for

meta name="description" content="View VIKAS SHUKLA's professional profile on LinkedIn.
 LinkedIn is the world's largest business network, helping professionals like
VIKAS SHUKLA discover inside connections to recommended job candidates,
 industry experts, and business partners."

Do you notice that the bloody “Vikas Shukla” keeps appearing everywhere. This time I will not answer.

Conclusion

It is important that we place emphasis on the architecture and design of the website early in the design stage. Involve a SEO expert to get his expert views. Tulsana provides expert SEO services to its clients. You may like to contact Tulsana for any of your SEO needs.

By the way this profile and this picture is not mine.

Vikas Shukla

seo ezdia, linkedIn, seo

In Part #1 of this SEO article, I had discussed the importance of link building in Search Engine optimization and I had listed how you can use WordPress and Blooger to create Links. In Part #2 I have listed four more websites to get you more links. In Part # 3 I had shown the result achieved on the google search engine with the efforts we had applied.

I will continue this article and will show you some more places where you can write articles and blogs to get backlinks.

9. Blogsome – It is yet another blogging website where you can write a blog to create a backlink. They also have many other features, including Adsense integration etc. Please check the link that I created on this website.

Ballia on Blogsome

10. Insane Journal – Insane journal has very simple interface. At the time of writing, they have alexa ranking of around 20,000. When you post an entry, just use html to post your link in the article.

The link that was creted in Insane journal

Ballia on Insane Journal

11. Blogeter – Blogetery is a wordpress based blogging website. If you are familiar with wordpress, it should be very easy for you to navigate the create blogs in Blogetery. At the time of writing it has an alexa ranking of around 27,000

The link that was creted in Blogetery

Ballia in blogetery

12. Blog.com – Blog.com is a another wordpress based blogging website. It looks like having a great traffic with alexa ranking around 3000 at the time of writing

The link that was creted in Blog.com

Ballia in blog.com

13. Blogr.com – The interface of blogr.com is very simple. Its alexa ranking is around 3000 at the time of writing

The link that was creted in Blogr.com

Ballia in blogr.com

14. multiply.com – The design and graphics of multiply.com is very cool. It is also very popular and seems to have a high alexa ranking.

The link that was creted in multiply.com

Ballia in multiply.com

15. bravenet.com – Bravenet offers many services. Blogging is one of them. Note that the blogging will appeas on bravejournal.com.

The link that was creted in bravenet.com

Ballia in bravejournal.com

To be concluded …..

seo seo